The Benjamin Foundation’s old website was fairly plain, lacking in colour and engaging imagery, and didn’t communicate the charity’s energy and values. As the charity had grown, the website was also starting to feel muddled, the structure could no longer accommodate all the content being added so it had become hard for visitors to locate the information they needed.
When we were invited to redevelop the website, we knew that we wanted to give it a total make-over including reorganising all of the information, introducing stronger, more colourful visuals, and showing off all of the charity’s great work throughout the county. We also wanted to make the site easier to maintain and update in-house as the previous website was very restrictive. It was important to empower The Benjamin Foundation to feel able to add new pages, change content and regularly upload new blogs and job vacancies as often as they needed. After careful consideration, we decided to build the site in Liferay as we felt this platform offered the benefit of having front end editing. This allows staff to find the section they need and see exactly what they are changing – rather than trying to navigate back-end jargon and html.
One powerful new feature of the site is the interactive map, which shows all services throughout the county and enables visitors to filter by service type or theme. This is a lovely feature as it showcases – in an easy to understand and visual way- the extent of the charity’s work in the county.
With their new site, The Benjamin Foundation wanted to provide a private login area for staff to communicate with other. This is particularly important due to the nature of the charity being spread over a wide geographical area, and working different hours as it is difficult for them all to be in the same place at the same time! We are sure that staff will find this area of the site useful, both for sharing advice and information, but also for social aspects such as recommendations of good coffee shops nearby for meetings and arranging events.
The new site and enhanced content have seen an improvement in their SEO, and as it is fully responsive, the site can be viewed equally well on mobiles and tablets.
View the site at benjaminfoundation.co.uk
The relaunch of our website was one of our main marketing objectives for 2013. The previous version was well behind where we needed it to be in design, functionality and personality. Having sounded out the marketplace we chose MADE and were pleased we did. They really took time to understand what our charity is all about first, then we discussed what we wanted the website to do for us. As a dynamic charity it was important the website was flexible and easy to update by us whenever possible despite us not being IT gurus and this has been achieved. The project was delivered on time, on budget and to the quality we expected so I am happy to endorse MADE for their website skills.
Chris Elliott, Marketing and Fundraising Manager